In today’s market, an ...
In today’s market, an effective website can be your company’s most important marketing asset because it’s almost always the first meaningful step your target audience is going to take in their customer journey. The important aspect in maximizing that asset is to uncover which personas or segments are on the site to browse, evaluate, learn, or act and then structure the content and site to address their respective needs. We understand the central importance of your website and we have developed a proprietary two-phased process that’s designed, through collaboration with our clients, to uncover the most critical aspects for project success. Most importantly, our process is designed to do that early in the process and prior to to committing to specific set of deliverables. Our experience has been that the early discovery process, messaging decisions, information architecture discussions, and design process all contribute to a significant amount of learning and most often that learning sets the foundation for the rest of the project; irrespective of what the goals where coming into the project.
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